Promotion / Retail
Many consumers have now become ad-blind. They ignore static billboards and other ads, but an interactive media installation – that really draws in the crowds. Imagine an interactive window in one of your storefronts to showcase your store’s new ranges, a touch-screen kiosk to serve customers, or a large interactive wall that beckons customers towards it, asking customers to perform a task as part of your marketing message. Merging technology and marketing like this provides a hugely compelling experience that can be updated and adapted on the fly.
Hospitals and health centers can be anxious places, especially for children. Positive distractions have been shown to reduce waiting anxiety, and lead to positive health outcomes – and interactive media displays can facilitate this.
Imagine, for example, a large video wall in a children’s hospital ward to make a clinical environment more fun and welcoming, videos on a floor that display dynamically changing artwork to distract otherwise worried patients, or screens that invite gesture-based interactivity to help visitors bond with the space and showcase a hospital’s rich history.
The trigger of augmented reality elements when used as part of a live performance. The AR engine tracks the precise movements of the performer and reacts to them as programmed, delivering a variety of visual and sound effects; an approach that leads to greater dynamism in performances, and a more engaging experience for the audience.
Technology that transforms any light-colored table service into a dynamic, tactile hands-on display. The table will react to nearby movement, e.g. touching or lifting of the product, and can display its key features, along with further opportunities to interact.
An augmented reality display wall that can be used to build captivating and stunning visual marketing piece. In contrast to a flat, 2D display, products can be seen to appear and move in 3D space.
Technology that uses augmented reality to dress participants in new outfit, in real time, using a 3D depth sensor. Consumers interact with hand gestures to choose different clothes and accessories in order to test-drive a new look for themselves. The experience is rounded off with the ability to take a snapshot of the new outfit. Ideal for application in retail environments.
A holographic projection that, for example, can be used on stage to produce the effect of there being an additional performer. Real life artists can use the projection as a partner in their performance; a hugely engaging experience for audiences, who almost cannot believe that the augmented element is not in fact real.