Augmented reality (AR) is a way of overlaying virtual information on top of the real world, primarily viewed through the camera display of a mobile device or wearable technology. Through graphics, sound, and sensory feedback, AR blurs the line between what is real and what is not, by enhancing what we see, hear, feel and smell..
Buying a new home is often the most exciting (and expensive) purchase of a person’s life. However, if the property has yet to be built or is not ready to move into, printed marketing and 3D plans can only go so far to persuading a customer to invest.
With an augmented reality app built by our team, buyers simply point their mobile device at the site of an unbuilt property to see a 3D representation of their dream home appear before their eyes. Inside an unfinished property, AR can help with planning to generate room layouts, ideas for decor, and more. The technology can also provide detailed information about a property price, total area, number of rooms, etc., as well as an option for buyers to contact the listing owners directly.
Augmented reality has transformed the way that the medical profession trains and teaches its staff, and how patients can be educated to manage ongoing conditions. Students can view detailed anatomy overlaid onto different areas of the human body – either in real life, or in text books – along with text and audio. A surgeon can pinpoint the exact spot he or she needs to make an incision, making operations quicker and safer. Or, a patient wearing AR glasses can be reminded – right in front of their eyes – when it is time to take their medicine.
The possibilities are endless, but in short, AR in today’s healthcare sector can cut costs, save lives, and helps people stay healthier for longer. Let us help you realize your idea.
Imagine a museum whose exhibits change every time you visit, a theme park where you don’t just sit on a ride, but become part of it, or an art gallery where everything you ever wanted to know about a famous painting is projected in front of your eyes as you stand before it.
When added to 3D, projection, surround sound, and special effects, attractions like museums, zoos, art galleries and live shows, AR provides a new entertainment experience that will always evolve and ensures that no two days out with the family are never the same again. Get in touch to discuss how we can help you build a world-beating attraction.
For customers who are ever more desensitized to traditional marketing methods, and for retailers for whom planning and changing in-store displays and layouts can be cumbersome, AR offers a multitude of innovative solutions to drive a competitive advantage.
From interactive advertisements, to overlaying products like clothes and furniture onto their own bodies and into their homes, AR has the ability to transform and personalize a customer’s shopping experience. No longer does a business owner have to risk wasting time and money to re-organize and optimize their store, – AR will show you exactly how displays will look, with a sense of scale and visual impact that traditional images cannot provide.
With AR in tow, tourists can navigate, explore, and enjoy the world’s best travel destinations with all the information they will ever need right at their fingertips. From reviews of hotels, facts about local landmarks, or the best restaurants to eat in (along with instant menu translation), all this and more is possible.
For travelers, AR apps provide a way to enrich the experience of vising a new place, and for businesses offer a way to entice tourists with interactive information, special offers, and other engaging experiences.
Research consistently shows that students learn better when they are excited about, and engaged with a subject. Augmented reality fits the teaching environment perfectly, as it can bring almost any topic to life, whether via interactive text books or augmented into the physical space of the classroom itself.
Whether it’s exploring an interactive solar system, highlighting the wonders of the human body, or even teaching mathematics without a pencil and paper, AR technology can be used as a central tool to spur creativity, drive motivation, and improve learning.
The dream of driverless cars for all might be some way off, but augmented reality’s impact on the automotive industry is here now, with significant benefits for both manufacturers and drivers.
For car designers, AR can be used to visualize their creations in a physical space to meet precise specifications, while dealers can use AR to highlight the features of motors in their showroom. Later on, AR can be used to guide owners and technicians to identify and solve engine problems by overlaying information in real time and space.
Mobile Apps & Games
In an ultra-competitive marketplace, it is imperative for mobile app and game developers to find a way to stand out from the competition; providing a unique perspective, innovative features, storytelling and gameplay, augmented reality can do just that. Whether it’s transforming a city’s streets into a game’s environment, showing the distance from tee to hole on a golf course, or checking the weather forecast, the ideas are limited only to your imagination.
Augmented reality is changing the way that buyers engage with brands at retail. Imagine, at any opportunity, the ability to demonstrate a virtual version of your product to consumers – on your packaging, in advertising banners, at point of purchase displays, or anywhere else where your customers will see.
The possibilities for AR in promotional content and marketing are endless, and giving buyers the chance to instantly visualize your product (regardless of size or location), is priceless.